{"id":319,"date":"2026-03-09T09:03:31","date_gmt":"2026-03-09T09:03:31","guid":{"rendered":"https:\/\/kinl.nl\/?page_id=319"},"modified":"2026-03-09T09:04:16","modified_gmt":"2026-03-09T09:04:16","slug":"faq-mystery-shoppers","status":"publish","type":"page","link":"https:\/\/kinl.nl\/index.php\/faq-mystery-shoppers\/","title":{"rendered":"FAQ shoppers"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left bottom;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-right:10%;--awb-padding-bottom:50px;--awb-padding-left:10%;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color5);--awb-background-size:400px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:50px;\"><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:50;line-height:1.2;\">FAQ van mystery shoppers<\/h4><\/div><nav class=\"awb-menu awb-menu_row awb-menu_em-hover mobile-mode-collapse-to-button awb-menu_icons-left awb-menu_dc-yes mobile-trigger-fullwidth-off awb-menu_mobile-toggle awb-menu_indent-left mobile-size-full-absolute loading mega-menu-loading awb-menu_desktop awb-menu_dropdown awb-menu_expand-right awb-menu_transition-fade\" style=\"--awb-margin-bottom:20px;--awb-gap:10px;--awb-main-justify-content:flex-start;--awb-mobile-justify:flex-start;--awb-mobile-caret-left:auto;--awb-mobile-caret-right:0;--awb-fusion-font-family-typography:inherit;--awb-fusion-font-style-typography:normal;--awb-fusion-font-weight-typography:400;--awb-fusion-font-family-submenu-typography:inherit;--awb-fusion-font-style-submenu-typography:normal;--awb-fusion-font-weight-submenu-typography:400;--awb-fusion-font-family-mobile-typography:inherit;--awb-fusion-font-style-mobile-typography:normal;--awb-fusion-font-weight-mobile-typography:400;\" aria-label=\"Faq shoppers\" data-breakpoint=\"1024\" data-count=\"0\" data-transition-type=\"fade\" data-transition-time=\"300\" data-expand=\"right\"><button type=\"button\" class=\"awb-menu__m-toggle awb-menu__m-toggle_no-text\" aria-expanded=\"false\" aria-controls=\"menu-faq-shoppers\"><span class=\"awb-menu__m-toggle-inner\"><span class=\"collapsed-nav-text\"><span class=\"screen-reader-text\">Toggle Navigation<\/span><\/span><span class=\"awb-menu__m-collapse-icon awb-menu__m-collapse-icon_no-text\"><span class=\"awb-menu__m-collapse-icon-open awb-menu__m-collapse-icon-open_no-text fa-bars fas\"><\/span><span class=\"awb-menu__m-collapse-icon-close awb-menu__m-collapse-icon-close_no-text fa-times fas\"><\/span><\/span><\/span><\/button><ul id=\"menu-faq-shoppers\" class=\"fusion-menu awb-menu__main-ul awb-menu__main-ul_row\"><li  id=\"menu-item-320\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-320 awb-menu__li awb-menu__main-li awb-menu__li_button\"  data-item-id=\"320\"><a  href=\"#startalsshopper\" class=\"awb-menu__main-a awb-menu__main-a_button\"><span class=\"menu-text fusion-button button-default button-small\">Starten als mystery shopper<\/span><\/a><\/li><li  id=\"menu-item-321\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-321 awb-menu__li awb-menu__main-li awb-menu__li_button\"  data-item-id=\"321\"><a  href=\"#vergoeding\" class=\"awb-menu__main-a awb-menu__main-a_button\"><span class=\"menu-text fusion-button button-default button-small\">Verdiensten &#038; Vergoeding<\/span><\/a><\/li><li  id=\"menu-item-322\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-322 awb-menu__li awb-menu__main-li awb-menu__li_button\"  data-item-id=\"322\"><a  href=\"#uitvoering\" class=\"awb-menu__main-a awb-menu__main-a_button\"><span class=\"menu-text fusion-button button-default button-small\">Uitvoering van opdracht<\/span><\/a><\/li><li  id=\"menu-item-323\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-323 awb-menu__li awb-menu__main-li awb-menu__li_button\"  data-item-id=\"323\"><a  href=\"#betrouwbaarheid\" class=\"awb-menu__main-a awb-menu__main-a_button\"><span class=\"menu-text fusion-button button-default button-small\">Betrouwbaarheid &#038; Verwachtingen<\/span><\/a><\/li><\/ul><\/nav><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_3_4 3_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-menu-anchor\" id=\"startalsshopper\"><\/div><div class=\"fusion-title title fusion-title-2 fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-color3);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Plus Jakarta Sans&quot;;font-style:normal;font-weight:300;margin:0;--fontSize:24;--minFontSize:24;line-height:var(--awb-typography1-line-height);\">STARTEN ALS MYSTERY SHOPPER<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color2);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color3);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color1);--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color7);--awb-icon-box-color:var(--awb-color7);--awb-toggle-hover-accent-color:var(--awb-color5);--awb-title-font-family:var(--awb-typography2-font-family);--awb-title-font-weight:var(--awb-typography2-font-weight);--awb-title-font-style:var(--awb-typography2-font-style);--awb-title-font-size:18px;--awb-title-letter-spacing:var(--awb-typography3-letter-spacing);--awb-title-line-height:var(--awb-typography2-line-height);--awb-title-text-transform:none;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-319-1\"><div class=\"fusion-panel panel-default panel-cdf386dcdf8c287a2 fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_cdf386dcdf8c287a2\"><a aria-expanded=\"false\" aria-controls=\"cdf386dcdf8c287a2\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-319-1\" data-target=\"#cdf386dcdf8c287a2\" href=\"#cdf386dcdf8c287a2\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\"> Wat kost een mystery shopper in Nederland?<\/span><\/a><\/h3><\/div><div id=\"cdf386dcdf8c287a2\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_cdf386dcdf8c287a2\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Een mystery shopper kost gemiddeld tussen \u20ac 25 en \u20ac 75 per bezoek.<\/p>\n<p>Dat is de eerlijke bandbreedte in Nederland. Geen vage vanaf-prijzen, maar realistisch.<\/p>\n<p>Een kort retailbezoek zonder aankoop zit meestal tussen \u20ac 25 en \u20ac 40.<br \/>\nEen horecabezoek met consumptie ligt vaak tussen \u20ac 40 en \u20ac 60.<br \/>\nEen nalevingscontrole, bijvoorbeeld alcohol of tabak, ligt meestal tussen \u20ac 50 en \u20ac 75.<\/p>\n<p>Waarom dat verschil? Simpel. Hoe meer tijd, hoe meer controlepunten en hoe meer analyse, hoe hoger de investering.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-f39909f5079b97ad7 fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_f39909f5079b97ad7\"><a aria-expanded=\"false\" aria-controls=\"f39909f5079b97ad7\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-319-1\" data-target=\"#f39909f5079b97ad7\" href=\"#f39909f5079b97ad7\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Waarom varieert de prijs tussen \u20ac 25 en \u20ac 75?<\/span><\/a><\/h3><\/div><div id=\"f39909f5079b97ad7\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_f39909f5079b97ad7\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Omdat niet elk bezoek hetzelfde is.<br \/>\nEen shopper die tien minuten binnenloopt en vijf punten controleert, is iets anders dan een uitgebreide audit met aankoop, foto\u2019s en rapportage.<\/p>\n<p>De prijs wordt vooral be\u00efnvloed door:<\/p>\n<ul>\n<li>Het aantal vragen<\/li>\n<li>De duur van het bezoek<\/li>\n<li>Wel of geen aankoop<\/li>\n<li>De gewenste diepgang in rapportage<\/li>\n<li>Het aantal vestigingen en de spreiding in Nederland<\/li>\n<\/ul>\n<p>Kort gezegd: je betaalt voor inhoud en controle.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_3_4 3_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-menu-anchor\" id=\"vergoeding\"><\/div><div class=\"fusion-title title fusion-title-3 fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-color3);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Plus Jakarta Sans&quot;;font-style:normal;font-weight:300;margin:0;--fontSize:24;--minFontSize:24;line-height:var(--awb-typography1-line-height);\">VERDIENSTEN &amp; VERGOEDING<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color2);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color3);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color1);--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color7);--awb-icon-box-color:var(--awb-color7);--awb-toggle-hover-accent-color:var(--awb-color5);--awb-title-font-family:var(--awb-typography2-font-family);--awb-title-font-weight:var(--awb-typography2-font-weight);--awb-title-font-style:var(--awb-typography2-font-style);--awb-title-font-size:18px;--awb-title-letter-spacing:var(--awb-typography3-letter-spacing);--awb-title-line-height:var(--awb-typography2-line-height);--awb-title-text-transform:none;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-319-2\"><div class=\"fusion-panel panel-default panel-a2a6ecacaa26ce042 fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_a2a6ecacaa26ce042\"><a aria-expanded=\"false\" aria-controls=\"a2a6ecacaa26ce042\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-319-2\" data-target=\"#a2a6ecacaa26ce042\" href=\"#a2a6ecacaa26ce042\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Wat levert mystery shopping concreet op?<\/span><\/a><\/h3><\/div><div id=\"a2a6ecacaa26ce042\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_a2a6ecacaa26ce042\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Mystery shopping levert inzicht in wat er \u00e9cht gebeurt op de werkvloer.<br \/>\nGeen aannames. Geen interne verhalen. Maar objectieve metingen van gedrag, service en naleving.<\/p>\n<p>Concreet levert het op:<\/p>\n<ul>\n<li>Inzicht in uitvoering van beleid<\/li>\n<li>Meetbare naleving van wetgeving<\/li>\n<li>Concrete verbeterpunten per vestiging<\/li>\n<li>Sturingsinformatie voor managers<\/li>\n<li>Minder risico op boetes of imagoschade<\/li>\n<\/ul>\n<p>Organisaties die structureel meten zien vaak binnen enkele maanden duidelijke verbetering in naleving en klantgericht gedrag.<\/p>\n<p>E\u00e9n meting is een foto.<br \/>\nEen traject is een verbeterproces.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-3464b8584066d4bc2 fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_3464b8584066d4bc2\"><a aria-expanded=\"false\" aria-controls=\"3464b8584066d4bc2\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-319-2\" data-target=\"#3464b8584066d4bc2\" href=\"#3464b8584066d4bc2\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Hoe verhoogt mystery shopping naleving van de Alcoholwet?<\/span><\/a><\/h3><\/div><div id=\"3464b8584066d4bc2\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_3464b8584066d4bc2\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>De Alcoholwet draait om gedrag aan de kassa of bar. En gedrag verandert pas als het zichtbaar wordt. In de praktijk zien wij vaak dit patroon:<\/p>\n<ol>\n<li>Eerste meting<br \/>\nNaleving tussen 55 en 70 procent<\/li>\n<li>Na terugkoppeling en herhaalde meting<br \/>\nNaleving stijgt richting 80 tot 90 procent<\/li>\n<\/ol>\n<p>Waarom werkt dit?<\/p>\n<ul>\n<li>Medewerkers weten dat controle re\u00ebel is<\/li>\n<li>Managers krijgen concrete cijfers per locatie<\/li>\n<li>Het onderwerp blijft op de agenda<\/li>\n<\/ul>\n<p>Mystery shopping maakt naleving meetbaar. En wat je meet, kun je verbeteren.<br \/>\nZonder meting blijft het een gevoel. Met meting wordt het een stuurinstrument.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_3_4 3_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-menu-anchor\" id=\"uitvoering\"><\/div><div class=\"fusion-title title fusion-title-4 fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-color3);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Plus Jakarta Sans&quot;;font-style:normal;font-weight:300;margin:0;--fontSize:24;--minFontSize:24;line-height:var(--awb-typography1-line-height);\">UITVOERING VAN EEN OPDRACHT<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color2);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color3);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color1);--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color7);--awb-icon-box-color:var(--awb-color7);--awb-toggle-hover-accent-color:var(--awb-color5);--awb-title-font-family:var(--awb-typography2-font-family);--awb-title-font-weight:var(--awb-typography2-font-weight);--awb-title-font-style:var(--awb-typography2-font-style);--awb-title-font-size:18px;--awb-title-letter-spacing:var(--awb-typography3-letter-spacing);--awb-title-line-height:var(--awb-typography2-line-height);--awb-title-text-transform:none;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-319-3\"><div class=\"fusion-panel panel-default panel-48ea0c8209c8a876f fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_48ea0c8209c8a876f\"><a aria-expanded=\"false\" aria-controls=\"48ea0c8209c8a876f\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-319-3\" data-target=\"#48ea0c8209c8a876f\" href=\"#48ea0c8209c8a876f\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Hoe start ik een mystery shopping traject?<\/span><\/a><\/h3><\/div><div id=\"48ea0c8209c8a876f\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_48ea0c8209c8a876f\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Een mystery shopping traject start met \u00e9\u00e9n simpele vraag: wat wil je verbeteren?<\/p>\n<p>Wij beginnen altijd met een korte inventarisatie:<\/p>\n<ul>\n<li>Wat is het doel, naleving of service<\/li>\n<li>Hoeveel vestigingen zijn betrokken<\/li>\n<li>Wat wil je precies meten<\/li>\n<li>Hoe vaak wil je meten<\/li>\n<\/ul>\n<p>Daarna vertalen we dit naar een concrete vragenlijst. Kort en scherp. Geen overbodige vragen. Vervolgens plannen we de eerste meetronde, vaak een nulmeting.<br \/>\nNa uitvoering ontvang je een overzichtelijke rapportage en bespreken we de uitkomsten.<\/p>\n<p>Binnen enkele weken heb je inzicht in wat er echt gebeurt op de werkvloer.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-5441ad1eca036f624 fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_5441ad1eca036f624\"><a aria-expanded=\"false\" aria-controls=\"5441ad1eca036f624\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-319-3\" data-target=\"#5441ad1eca036f624\" href=\"#5441ad1eca036f624\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Hoe snel kunnen jullie starten?<\/span><\/a><\/h3><\/div><div id=\"5441ad1eca036f624\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_5441ad1eca036f624\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>In de meeste gevallen kunnen wij binnen twee tot vier weken starten.<\/p>\n<p>De snelheid hangt af van:<\/p>\n<ul>\n<li>Het aantal vestigingen<\/li>\n<li>De complexiteit van de vragenlijst<\/li>\n<li>De spreiding in Nederland<\/li>\n<li>Eventuele maatwerkwensen<\/li>\n<\/ul>\n<p>Voor kleinere trajecten kan het soms sneller.<br \/>\nBij landelijke dekking plannen we zorgvuldig om kwaliteit te waarborgen.<\/p>\n<p>We werken niet met lange opstarttrajecten. Zodra het doel helder is, gaan we aan de slag.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_3_4 3_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-menu-anchor\" id=\"betrouwbaarheid\"><\/div><div class=\"fusion-title title fusion-title-5 fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-color3);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Plus Jakarta Sans&quot;;font-style:normal;font-weight:300;margin:0;--fontSize:24;--minFontSize:24;line-height:var(--awb-typography1-line-height);\">BETROUWBAARHEID &amp; VERWACHTINGEN<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color2);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color3);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color1);--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color7);--awb-icon-box-color:var(--awb-color7);--awb-toggle-hover-accent-color:var(--awb-color5);--awb-title-font-family:var(--awb-typography2-font-family);--awb-title-font-weight:var(--awb-typography2-font-weight);--awb-title-font-style:var(--awb-typography2-font-style);--awb-title-font-size:18px;--awb-title-letter-spacing:var(--awb-typography3-letter-spacing);--awb-title-line-height:var(--awb-typography2-line-height);--awb-title-text-transform:none;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-319-4\"><div class=\"fusion-panel panel-default panel-7023dd6a794e5401d fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_7023dd6a794e5401d\"><a aria-expanded=\"false\" aria-controls=\"7023dd6a794e5401d\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-319-4\" data-target=\"#7023dd6a794e5401d\" href=\"#7023dd6a794e5401d\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Waar moet ik op letten bij het kiezen van een mystery shopping bureau?<\/span><\/a><\/h3><\/div><div id=\"7023dd6a794e5401d\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_7023dd6a794e5401d\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Niet elk bureau werkt hetzelfde. De verschillen zitten vaak in aanpak, diepgang en opvolging.<\/p>\n<p>Let bij je keuze op:<\/p>\n<ul>\n<li>Wordt het onderzoek op maat gemaakt of is het standaard?<\/li>\n<li>Hoe wordt de kwaliteit van shoppers gecontroleerd?<\/li>\n<li>Is er validatie van rapportages?<\/li>\n<li>Krijg je alleen cijfers of ook advies?<\/li>\n<li>Hoe transparant zijn de tarieven?<\/li>\n<\/ul>\n<p>Een lage prijs lijkt aantrekkelijk, maar als je weinig met de resultaten kunt doen of het sluit helemaal niet aan bij de juiste profielen, dan is het juist duur.<\/p>\n<p>Kies een bureau dat meedenkt over doel en resultaat. Niet alleen over uitvoering. Toevallig kennen wij nog een goed bureau; de Onderzoekfabriek.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-1bc7deae70c835031 fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_1bc7deae70c835031\"><a aria-expanded=\"false\" aria-controls=\"1bc7deae70c835031\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-319-4\" data-target=\"#1bc7deae70c835031\" href=\"#1bc7deae70c835031\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Wat is het verschil tussen mystery shopping en klanttevredenheidsonderzoek?<\/span><\/a><\/h3><\/div><div id=\"1bc7deae70c835031\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_1bc7deae70c835031\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Klanttevredenheidsonderzoek meet de beleving van echte klanten achteraf.<br \/>\nMystery shopping meet gedrag tijdens het moment zelf.<\/p>\n<p>Bij klanttevredenheid krijg je antwoorden zoals: \u201c<em>Ik vond het prima.<\/em>\u201d<br \/>\nBij mystery shopping krijg je antwoorden zoals: \u201c<em>De medewerker bood geen aanvullende producten aan en vroeg niet naar legitimatie.<\/em>\u201d<\/p>\n<p>Het ene meet gevoel. Het andere meet gedrag.<br \/>\nBeide hebben waarde. Maar als je wilt sturen op naleving, uitvoering of verkoopgedrag, dan heb je mystery shopping nodig.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-319","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/kinl.nl\/index.php\/wp-json\/wp\/v2\/pages\/319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kinl.nl\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kinl.nl\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kinl.nl\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kinl.nl\/index.php\/wp-json\/wp\/v2\/comments?post=319"}],"version-history":[{"count":2,"href":"https:\/\/kinl.nl\/index.php\/wp-json\/wp\/v2\/pages\/319\/revisions"}],"predecessor-version":[{"id":326,"href":"https:\/\/kinl.nl\/index.php\/wp-json\/wp\/v2\/pages\/319\/revisions\/326"}],"wp:attachment":[{"href":"https:\/\/kinl.nl\/index.php\/wp-json\/wp\/v2\/media?parent=319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}